Staff member recognized by peers
A CNA instructor has been acknowledged for his work on a national campaign.
Jeff Ducharme, a Journalism instructor at the college’s Prince Philip Drive (PPD) campus was awarded the 2021 Silver Leaf Award from the International Association of Business Communicators (IABC).
“I believe the work is more important than the award, but the recognition means that more people read the message that ink-stained wretches is trying to get out there and that is what’s important,” he said.
The award is based on outstanding professional communications. Winners span more than 20 categories. Ducharme won for his work on the Ink-Stained Wretches campaign for local journalism in the Government Relations category.
The award-winning campaign focused on the creation of a petition urging elected officials to enact legislation to support news outlets across Canada.
“The campaign was designed by some amazing former journalists who worked at the Waterloo Record – Mirko Petricevic, Chuck Howitt, Carolyn McLeod-McCarthy and Robert Reid,” he said. “They designed a great platform and wrote the resolutions which municipalities were willing to adopt because the wording was so powerful and timely.”
A seasoned journalist whose been an instructor at CNA for more than 10 years, Ducharme was modest about the win.
“I’m just a member of the supporting cast and honoured to have been asked to be a part of the project,” he said. “My contribution was limited to Newfoundland and particularly St. John’s. It was a struggle to find a St. John’s councillor who would support the motion, but Deputy Mayor Sheilagh O’Leary stepped up because she understands the important of local media in a functioning democracy.”
Ducharme says he felt compelled to join the cause because he truly believes in it.
“Mirko Petricevic is the driving force behind this grassroots campaign. His dedication to the cause is awe inspiring,” he said. “Democracy cannot survive without a free and fearless press. By supporting this resolution, some 26 municipalities in eight provinces representing 11 million people have shown their commitment to democracy and acknowledge how critical local media is. Each time the resolution is passed, that committed is made again and the resolution receives even more exposure.”
For more information about Journalism and other CNA programs, visit www.cna.nl.ca.
To learn about the IABC, visit: www.iabccanada.ca